No. 59 | Spring 2021

Freshness and variety rule in coffe markets

Coffee is Europe’s favouritehot beverage with consumption growing steadily year on year. Consumers now expect a lot more than a jar of instant coffee granules or a sachet of powder, they are looking for the barista touch! The demand is for freshness and variety, which the current generation of coffee capsules and pouches or ‘sous vide’ packs – many using aluminium foil – can offer.

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