An alufoil wrapper displays quality to the consumer. The crisp, gleaming foil is an assurance that chocolate will be in top condition. What’s more, oncepart of a tablet has been eaten, the rest can be re-sealed and protected thanks to the ‘deadfold’ characteristic of aluminium foil.
Embossing - the extra design dimension
This shape retention property, unique in flexible packaging materials, offers further design opportunities. The metal retains the impression when embossed, even with a very fine texture, ensuring that the brand stays part ofthe product until the last portion is eaten. A colour lacquer or printed designon the unsupported foil can further add to visual appeal and enhance brand identity.