Alufoil Trophy 2016 winners set the standard for originality and performance
Once again the Alufoil Trophy competition has underlined the versatility and practical advantages of aluminium foil to create highly original new developments as well as fresh ideas to enhance existing products.
The aluminium foil sector’s annual premier awards competition, the Alufoil Trophy brings out the best in both multinational and specialist foil manufacturers and converters. This year is no exception with 65 entries across the five major categories producing 10 outstanding winners, plus an Overall Excellence winner, which scored extremely high marks in all categories.
“The ability to meet environmental and sustainability targets without losing any degree of performance or quality is very clearly demonstrated. In addition the technical innovations, to solve complex problems or meet difficult conditions, illustrate the talent available in the industry. Overall it is clear innovation and creativity are alive and well in the aluminium foil sector,” he added.
“Even for regular, well established and popular packaging formats, such as containers and aluminium closures, there were a huge amount of fresh ideas combined in the need for performance, sustainability and visual impact. Consumers and the environment will both benefit from these clever, yet commercially viable products,” he added.
The Alufoil Trophy is organised each year by EAFA, the European Aluminium Foil Association. The association’s executive director Guido Aufdemkamp expressed his satisfaction at the outcome of the 2016 judging. “Each entry is judged on its own merit before we compare the relative strengths against others in the same category. It is a very rigorous judging process and those who win an award can truly feel they have achieved a notable success.”
The competition is open to products which are either made from aluminium foil or contain aluminium foil as part of a laminate, structure or packaging system, as well as aluminium closures. Categories cover every aspect of aluminium foil usage across many diverse markets, particularly those for packaging and technical applications. The classifications are Consumer Convenience; Marketing + Design; Product Protection; Resource Efficiency; and Technical Innovation. The judges also have discretion to award an Alufoil Trophy for products displaying excellence across a number of categories, or for an outstanding or clever application.