Pursuit of excellence alive and well
Alufoil creates cutting edge products
Variety was the key to a fantastic array of product developments entered for the Alufoil Trophy 2011, organised by the European Aluminium Foil Association. „Covering almost every market, entrants offered something for each category and gave the judges plenty to assess making it very difficult to pick the eventual winners,“ said head judge Alan Moffat, Packaging Development Manager, H. J. Heinz R&D. Open to products which are either made from alufoil or contain alufoil as part of a laminate or structure, the judges ultimately awarded 13 Alufoil Trophies from 66 entries. Designed to cover almost every market for packaging and technical use, categories for the Alufoil Trophy 2011 were: Consumer Convenience; Marketing + Design; Product Preservation; Resource Efficiency; and Technical Innovation. Plus, for 2011, the high standard of entries led the judges to award Trophies for Cross Category Excellence. Judges were particularly impressed by the work undertaken by entrants to ensure that sustainability issues were incorporated with consumer convenience functions. Another theme that ran through the entries was the ability to innovate across the full spectrum of market needs from technical applications through to marketing and design principles.