Alufoil Trophy 2008: The winners
Alcan Packaging Pharma Europe's stand-up recloseable Beauty Purse® is being used by Quies for its Quies Flash Frais soothing eye masks.
Claimed to be the first portable stand-up pack for health and personal care, the Beauty Purse® combines aesthetic appeal, and simplicity of use. It is equally suitable for the handbag, travel or the bathroom.
The patented open and reclose system ensures precise closure even after many uses. The front and rear of the gusseted pack are manufactured from BOPP 30μ/alufoil 12μ/LDPE 75μ; and the gussets from PET 12μ/alufoil 12μ/LDPE 75μ.
The pack is reverse printing in 4-colour rotogravure and is enhanced by alufoil's natural aesthetic value. The large printing surface improves brand visibility and its communication potential.
The Beauty Purse® is a dispensing system invented and developed by the French company 3G. 3G is able to provide full service solutions to the European market for cosmetics and toiletries.